Masterplan developed a comprehensive marketing strategy for Manor Mills Shopping Centre in Maynooth that included:

• analysis of previous marketing budget
• developed calendar of events and promotions for the year
• tenant proposals and liaison
• design and print management for promotions and events
• press releases and media management and negotiation
• billboard design and implementation
• tag line and brand development over a range of mediums
• web design, development and training
• radio, press and POS advertising of centre
• development of database via promotions
• email and sms marketing to new database

The results seen after just 8 months of Masterplan implementing this winning formula include:

• significant increases in footfall on and around event dates
• local and national press coverage of shows and celebrity appearances in centre including television coverage
• a filtered database built on centre promotions and web promotions
• the start of a VIP members club for the centre
• an increased perception of Manor Mills as the community centre and meeting point in Maynooth
• measured increase in tenant satisfaction in running of events

'Congratulations to you on the success of the Family Fun Day. I have been getting a brilliant response from both tenants and customers (young and not so young). It has certainly been one of the best days Manor Mills has seen to date.'

Manor Mills Centre Manager
Darren Smyth