Masterplan has helped City Square Shopping Centre take their marketing budget to a new level with a range of unique activities and events that have helped increase footfall while highlighting the specialty stores within City Square. A combination including radio, PR, print and prize sponsorship have helped the centre lift the centres profile to a new level.

Masterplans services include:

• generation of database for future marketing
• 12 month marketing plan and budget planning
• tenant presentations
• cross branding promotions
• charity linking
• supplier linking
• prize sponsorships
• pr and design services